ROLE SUMMARY

The Launch Excellence Lead facilities the successful launch of Pfizer breakthroughs, by providing the right focus and prioritization across categories.  This role builds market expertise in launch planning and execution by bringing best-practices and coordinating cross-functional efforts as early as 3 years prior to launch to ensure necessary steps (i.e., customer engagement, access plans, policy shaping) are started ahead of time and resourced properly.

ROLE RESPONSIBILITIES

• Facilitates and integrates cross-functional efforts leading to successful breakthrough launches.  Builds market expertise in launch planning and execution.  

• Leads early stages of new assets strategic planning, as early as 3 years prior to launch. Is responsible for initial assessment and recommendation for Pfizer assets/BD in the pipeline. 

• Partners with Country LT to prioritize launches across categories at the country/cluster level and coordinates resource allocation to support launch planning.

• Works in alignment with corresponding BU teams, to accelerate the time to launch and access readiness of new assets coming to market.  Incorporates new product planning into overall BU Cx experience plans, especially if there is a TA portfolio.

• Encourages utilization of global tools and resources by the local teams, to ensure consistent standards for launch preparation across BUs.  Provides a forum for “Launch Excellence” best practice sharing across BUs, driving additional efficiencies and optimization of existing solutions.

• Serves as a conduit to the global launch teams (in EM:  CELN & CD/BILs), translating strategies into local market shaping / market development initiatives.  

• Collaborates with medical/O&E/market access/CA in the design of early engagement plans (KOLs, HCPs, PAGs, payers, patients), identification of local data generation needs and full understanding of the patient pathways to optimize and accelerate access.

• Leads new products launch readiness planning and coordinates the cross-functional Teams (regulatory, IP legal, supply, marketing, access, public affairs, medical, etc.) to ensure on-time execution and accelerate the priority assets into market.  

• Ensures an adequate process for planning and handover, for the respective BU teams to take over once formal commercialization is approved.

QUALIFICATIONS

• Qualifications in pharmacy, sciences or marketing.

• 5 years plus experiences in commercial within pharmaceutical, medical devices or affiliated industry.

• Previous experience in new product launch and business development for healthcare or pharmaceutical industry.

• Analytical skills to identify the connections between data, products and the needs of both Health Care Professionals and patients.

• Strategic thinking and planning to help customers see beyond the day-to-day for omni-channels and media planning

• Good English communication since this role required to work closely with oversea digital enabling and support team

#LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.