Country Brand Lead
Pfizer Inc.
Taipei, Taiwan
Job posting number: #7151632 (Ref:pf-4886155)
Posted: June 1, 2023
Application Deadline: Open Until Filled
Job Description
Driving brand strategy development, implementation and ensure the realization of revenue and profitability targets in Taiwan.
Own implementation of key marketing programs for oncology BU portfolio in Taiwan.
RESPONSIBILITIES
Marketing Brand Plan Execution
- Lead the strategic planning process for Oncology BU portfolio based on customer insights to enhance current portfolio
- Tailor and execute brand strategies to local market needs, and define local priorities for Oncology BU portfolio
- Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
- Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
- Support country business leads on long range forecasting, OP planning and budget/sales target allocation
Promotional Materials Management
- Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
- Work with medical and related functional team to get appropriate approval for brand plan and materials
- Partner with medical team to communicate with KOLs on emergent medical research and differentiated product attributes
- Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
Key Projects Support
- Carry out Oncology BU team’s CME programs as well as take on assigned tasks independently
- Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
- Ensure monthly tracking reports delivery for each program progress
- Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expense
ORGANIZATION AL RELATIONSHIPS/STRUCTURE
Reporting to the Oncology BU Country Brand Lead, PBG, Taiwan
EDUCATION AND EXPERIENCE
- At least 3 to 5 years of pharmaceutical marketing and oncology field marketing is a plus
- Able to communicate well in spoken and written English.
- Bachelor’s Degree, major in medical or business related, master degree or MBA is a plus
KEY COMPETENCIES
- Accountable
- Growth mindset
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Good interpersonal skills, collaboration/negotiation (w/Marketing roles in country, FF, RTALs, CM)
- Well-built skills in communication, organization, prioritization and time management.
- Proficiency in English and advanced skills on excel, PowerPoint etc.
- Sound level of analytical skills – able to perform simple to moderate data correlation cross and triangulate data from various sources
Vendor management
Resourceful and has sound problem solving abilities
Work under stress to meet project deadlines and minute attention to detail.
Work Location Assignment: Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research#LI-PFEPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.